Google Analytics Essentials

Master Google Analytics to transform your business insights and enhance your online presence by learning how to effectively analyze and optimize website performance for web administrators, marketers, and executives.

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Essential Skills Gained

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Implement Google Analytics and track user interactions.

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Manage multiple web properties and create data views.

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Perform in-depth data analysis using real-time and specific reports.

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Optimize website performance through insights and analytics.

Format

  • Instructor-led
  • 1 days with lectures and hands-on labs.

Audience

  • Web administrators
  • Marketing professionals
  • Sales professionals
  • Executives

Description

​Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords™ and AdSense™. Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm. Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

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Upcoming Course Dates

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Course Outline

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Lesson 1: Implementing Google Analytics

  1. Overview of Google Analytics

  2. Create a Google Analytics Account

  3. Tag Your Pages

Lesson 2: Managing Google Analytics Accounts

  1. Configure Google Analytics Settings

  2. Manage Multiple Accounts, Views, and Web Properties

Lesson 3: Configuring Goals, Funnels, and Filters

  1. Configure Goals

  2. Configure Funnels

  3. Configure Filters

Lesson 4: Reviewing and Configuring Dashboards and Alerts

  1. Review Real-Time Reports

  2. Review Your Default Dashboard

  3. Organize and Configure Dashboards

  4. Configure Intelligence Alerts

Lesson 5: Analyzing Data with Audience and Traffic Reports

  1. Analyze Data with Audience Reports

  2. Analyze Data with Traffic Sources Reports

Lesson 6: Analyzing Data with Content and Conversion Reports

  1. Analyze Data with Content Reports

  2. Analyze Data with Conversion Reports

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