Google Paid Search Marketing

Master Google AdWords to effectively promote your business online and outshine competitors with targeted paid search marketing techniques.

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Essential Skills Gained

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Understand the fundamentals of Google AdWords and paid search marketing.

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Implement effective ad campaigns and audience targeting strategies.

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Optimize ad performance through keyword selection and A/B testing.

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Analyze campaign success and refine strategies using conversion tracking and analytics.

Format

  • Instructor-led
  • 1 days with lectures and hands-on labs.

Audience

  • Digital Marketing Professionals
  • Business Owners
  • Marketing Managers
  • Advertising Specialists

Description

This class provides guidance on how to use Google Adwords to promote the services articulated in a company website.

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Upcoming Course Dates

No upcoming dates. Please check back later.

Course Outline

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Course Outline

  1. What Is Google AdWords?

  2. How Google AdWords Works

  3. Pros and Cons of Google AdWords

  4. Key Parts of a Google AdWords Listing

  5. How to Sign Up and Set Up Payments

  6. Adjusting Access Levels

  7. Linking Accounts

  8. Choosing Keywords

  9. Keyword Matches

  10. Setting Up Ad Groups

  11. Types of Campaigns and Their Goals

  12. Starting a Campaign

  13. Getting Your Ad Groups Prepared

  14. Creating Your Ads

  15. How to Write the Best Ads

  16. Requirements of Your AdWords Ad

  17. Targeting Specific Geographic Spaces

  18. Linking to Google Maps

  19. Targeting Specific Demographics

  20. Creating Audiences

  21. Using the Keyword Planner

  22. Reviewing Your Landing Pages

  23. Ad Preview and Diagnosis

  24. Establishing Ad Extensions

  25. Automatic Ad Extensions

  26. Preparing a Call-Only Ad (and Using Forwarding Numbers)

  27. Bidding Options and How to Set Values

  28. How Are the Order and Cost Determined?

  29. The Quality Score and How to Improve It

  30. Conversion Tracking

  31. Policies for the Use of Keywords and Ad Content

  32. Copyright or Trademark Authentication

  33. Using the Search Network

  34. Using the Display Network

  35. Running a Display Campaign

  36. Running a Shopping Campaign

  37. Creating a Video Campaign

  38. Universal App Campaign

  39. The Express Platform

  40. Creating Automated Rules

  41. Content Exclusions

  42. A/B Testing

  43. Checking Analytics (and Linking Google Analytics)

  44. Finding Special AdWords Deals

  45. Cancelling AdWords

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