Journey Builder 101

Unlock the potential of your organization's marketing automation with Journey Builder 101, a comprehensive course for Marketing Cloud users and administrators to master strategic customer interactions and optimize email journeys.

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Essential Skills Gained

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Design tailored customer journeys to enhance client interactions.

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Implement strategies using Contact Builder for effective data management.

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Develop and configure Journey Builder activities for optimal results.

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Monitor and optimize interactions to achieve marketing goals.

Format

  • Instructor-led
  • 1 days with lectures and hands-on labs.

Audience

  • Administrators
  • Content editors
  • Channel managers

Description

If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you. In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.

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Upcoming Course Dates

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Course Outline

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Customer Journeys

  1. Describe why customer journeys are important

  2. Define the customer journey

  3. Identify how to create 1:1 customer journeys

Marketing Cloud

  1. Define the Marketing Cloud

  2. Log in to the Marketing Cloud

Contact Builder

  1. Define Contact Builder

  2. Describe and use the various tools in Contact Builder

  3. Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Journey Builder

  1. Define Journey Builder

  2. Define an Interaction

  3. Build an Interaction

  4. Create an Entry Event

  5. Utilize various Journey Builder activities

Monitoring and Optimizing

  1. Set a goal

  2. Test the Interaction

  3. Review metrics

  4. Create a new version of an Interaction

Your Team has Unique Training Needs.

Your team deserves training as unique as they are.

Let us tailor the course to your needs at no extra cost.