Intro to SEO Optimization

Boost your website's online visibility and drive more traffic with our comprehensive SEO Optimization course, designed for web designers, developers, and marketing professionals ready to excel in search engine strategies.

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Essential Skills Gained

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Understand SEO fundamentals and their impact on web projects.

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Identify and use key SEO terms and processes effectively.

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Utilize online resources for optimizing websites for search engines.

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Implement SEO techniques to enhance your site's ranking and visibility.

Format

  • Instructor-led
  • 1 days with lectures and hands-on labs.

Audience

  • Web designers
  • Web developers
  • Marketing professionals
  • Web content providers

Description

Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business's online visibility. Getting your business's web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.

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Upcoming Course Dates

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Course Outline

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Introduction to SEO

  1. SEO defined

  2. How search engines work

  3. Components of a SERP

  4. Google search algorithm updates

  5. Setting your business and SEO objectives

Keywords

  1. What is a keyword?

  2. Long-tail and short-tail keywords

  3. Keyword research

  4. Tools used in keyword research

On-page SEO

  1. Structuring page elements

  2. Optimizing page content

Off-page SEO

  1. Link building

  2. Social media

Conducting an SEO audit

Monitoring web traffic with Google analytics

Measuring your SEO success

Your Team has Unique Training Needs.

Your team deserves training as unique as they are.

Let us tailor the course to your needs at no extra cost.